Biz How-To: The Anatomy of a Rebrand #2

by Cat on May 7, 2012

by Designing Mom Heidi Yarger

As I sit nestled amongst the redwoods, waging a mental copy war against myself in trying to write my website copy, I thought I’d take a break and continue my little journey of rebranding Spitfiregirl Design. Over the next 2 months I’ll be sharing more tips and insight into my rebranding journey…I hope you’ll join me in my journey, and share YOUR tips as well!

In case you missed tip 1, see here.

Tip 2: Treat yourself like a client

When you embark on a big project like a website or brand redesign, it’s best to make a plan. That means taking all your coffee-stained notebook pages, random sticky notes and those awesome aha! ideas you get in the shower, and creating a list of actionable items, with deadlines. For some, a business plan* is in order. In my case, I created my branding  “bible”…er…binder. Yup, a lovely linen clothed binder houses all of my company’s hopes & dreams.

Inside you’ll find sections for Strategy, Finance & Operations, Inspiration, Identity and Web Design. It’s a catch-all for my ideas, inspiration and vision for Spitfiregirl. But to be successful you need to take it a step further….treat yourself like a client.

Giving your project the same priority and professionalism you would to a client is paramount if you don’t want to loose your way. To help keep me on track, I use Basecamp. In fact, I use this project management program for all of my clients. Just as I would for a paid project, I created a hefty number of action items and milestones, with dates attached. So if I happen to miss a deadline, Basecamp is there to remind me. It’s also great for collaboration with any vendors you are using along the way.

*  tip 2.5  Write a business plan

Right before I formally started Spitfiregirl Design in 2000, I attended The Renaissance Center and completed their Business Planning and Advanced Marketing Classes.

The end result of each class was a solid business & marketing plan. If you’re in the Bay Area, I highly recommend checking them out!

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