Biz How-To’s: Rebranding Your Business

by Cat on April 16, 2012

Late last fall, I took it upon myself to give Spitfiregirl Design a redesign. A rebrand in fact – evaluating not only how my business looks aesthetically, but how it’s run. Ever so slightly daunting!! I know many of you may be in the same boat. Our big reveal comes in early June, but in the meantime I thought I’d share some tips I’ve learned along the way.

TIP 1: Get a mentor

I have 2 actually. One for business… I work with Sean Low, of The Business of Being Creative. Sean has worked with some of the best in the wedding/creative industry…including fellow designing mom Abby, of Style Me Pretty. I love his no-nonsense approach. He helps me to cut through the emotion of running a business and apply practical, strategic ways to make it even more successful.

I also have a mentor for my business operations & finances. When you wear so many different hats – designer, business owner, mother, wife, etc – sometimes you need a little extra help on the areas you either aren’t good at (or don’t enjoy!). I found my mentor through this amazing and free! service called MicroMentor.

MicroMentor pairs a small business owner with a business mentor, in the field of your choosing (like business strategy, finances, or marketing). You simply fill out a mentoring request that describes the goals you want to achieve. A mentor will either reach out to you, or you can reach out to them via their extensive database. It is SO helpful to have someone experienced in these areas, that holds me accountable for all of my to-dos!

Over the next 2 months I’ll be sharing more tips and insight into my rebranding journey…I hope you’ll join me in my journey, and share YOUR tips as well!

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