Meet Designing Mom: Abby of Style Me Pretty

by Cat on November 30, 2009

Our newest Designing Mom is one who is dear to my heart as a designer, entrepreneur and beloved friend. She is Abby Larson, the uber talented visionary behind the cult status wedding blog Style Me Pretty. I’m sure you’ve heard of her blog (and if you haven’t you absolutely must check it out!). I don’t have to be biased here, just ask any bride…it is simply the best one out there. It is filled with stunning one of a kind inspiration boards, real weddings and my latest favorite, a series called “From Inspiration to Reality.” I personally don’t know how Abby does it…she manages to scour the ends of the wedding world for the best content, manage a thriving business, respond so honestly and positively to her readers and be a mom to her beautiful little girl, Audrey. She is an inspiration to all. Overjoyed isn’t even the word to describe how I feel about Abby joining us on Designing Moms. Please help me give her a big welcome!

A little bit about me:
I am so excited to be joining such an amazing crop of women…creative, energetic (albeit a little tired), smart women who are balancing their two loves. Family and Business. My name is Abby Larson and I am the editor of Style Me Pretty, a wedding blog for the style savvy bride. I have a 15 month old daughter who has more spunk than I ever thought possible in a child and more personality than I could ever imagine. And she is all girl, which you know I love. Poor thing has no idea what’s coming when we start planning HER wedding.

Originally from Houston, Texas, I come from a family of entrepreneurs. My dad has built and sold so many businesses, it’s hard to keep track. A frozen yogurt company, a costume jewelery line, an ear laser company. My dad single-handedly taught me just how fun, just how challenging and just how incredibly rewarding being an entrepreneur is, so at the ripe old age of 24, I dove in head first. I started in the wedding industry while living in San Francisco by launching a line of wedding invitations called Abby Jean. I refer to that time in my life as my hard knocks school of business because it was during those three years that I learned everything you can imagine about running a small company. From working with very little cash flow, to marketing yourself, dealing with clients, sales, operations, outsourcing, the works. I sold my business in February of 2007 and although I miss it every now and then, I am very glad to be running a blog instead.

Typical day-in-my-life:
My work day now is from 8AM to 5PM. From 5PM to 7PM, it’s all about Audrey. After she falls asleep, I usually pick back up working until about 10PM or so. We have a nanny come in 4 days a week and although I do mostly work from home, we also have a small office down the street. My husband, Tait, quit his Silicon Valley job a year and a half ago to work full time on Style Me Pretty. We have about 10 employees, 4 of which are family members. It’s a complete and total zoo of a life but I honestly wouldn’t have it any other way. Like many of you who are running their own businesses…we grocery shop without lines, we visit the museum without the Saturday crowds. We can stop at any moment and give Audrey a hug or a kiss and we get to hear her squeals of glee from the next room over. As Kate (yes, of Jon and Kate plus 8…lame, I know) would say, “It’s a crazy life, but it’s our life.” And we love every bit of it.

What inspires me:
…people who are living their dreams and succeeding. Babies who wake up bright eyed and bushy tailed in the morning. Perfect details, amazing typefaces, succulents. The crisp Fall air, the sound that my computer makes when I hit “publish,” the artists and designers who are finding motivation and drive in this sad, sad economy. There is so much that really inspires me but mostly, it’s the life that I am living. The fact that I can run a business like Style Me Pretty, with my husband and my daughter one room over. That I get to travel all over and meet such interesting people. That I get to work in my PJ’s and watch The View while I write. It’s a very, very good gig and I am very blessed little girl to call it my own.

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{ 15 comments… read them below or add one }

marzi November 30, 2009 at 2:16 pm

welcome to the team abby! so great to have you be a part of it!


erika at delphine November 30, 2009 at 2:58 pm

Welcome, Abby!


mari November 30, 2009 at 3:32 pm

So great to "meet" you Abby!


Jackie Kersh November 30, 2009 at 3:34 pm

welcome !


shinmin November 30, 2009 at 4:29 pm

Welcome Abby, so great to get a tiny glimpse behind the scenes of Style Me Pretty.
I look forward to your posts.


Earthy Beginnings November 30, 2009 at 4:34 pm

welcome Abby!!!


Aya November 30, 2009 at 4:48 pm

Welcome, Abby! So great to have you join us 🙂


Tori Higa November 30, 2009 at 6:11 pm

hi abby and welcome! i loved your intro post and look forward to reading more.



Abby November 30, 2009 at 6:19 pm

Thanks guys! So excited to be here.


Our Designing Moms November 30, 2009 at 6:23 pm

you already know how I feel about you being a part of this Abby–welcome, welcome, welcome! cat


Michelle Martinez November 30, 2009 at 6:33 pm

What a fantastic addition to your team! As a San Francisco based Wedding Consultant and mother of a 2 year old and soon a new baby next month, I LOVE reading Abby's blog and now I have found yours. I love the inspiration you all give to us. Thank you so much!


anne p. November 30, 2009 at 8:02 pm

I must have been hiding under a mountain of elmos =)! Your site is amazing and beautiful. Where were you when I got married? Thank you for sharing.


Soiree November 30, 2009 at 9:38 pm

I adore Style me Pretty and Abby you are such an inspiration. I have a 9 month old little girl and I am starting my own biz and I hope to be as successful as you.


Erika Givens December 3, 2009 at 9:20 pm

Abby, I've been a huge fan of Style Me Pretty for some time and am really looking forward to reading your posts here. Welcome : )


Jenn Topliff :: 13 Creative December 5, 2009 at 3:03 am

Just in case the previous 14 comments haven't managed to let you know how excited we are…

Abby, you are a total inspiration and I (we) are super thrilled to have you on board as a designing mom contributor! I look SO forward to reading your posts and hopefully collaborating with you and all the other designing moms as the weeks and months unfold. Welcome welcome welcome!



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