Mom, Inc. Book

by Cat on June 25, 2014

If you haven’t seen me here on Mom Inc Daily chances are I have been under an avalanche of deadlines or on other various social media. Please follow me at @fermeapapier on instagram where I am likely to snap a shot of studio life, my work and life with Zilla on a more regular basis. I will still be posting here as well and encourage you to bookmark or subscribe! Again…many thanks for your readership and your continued support. xoxo Cat

Leaving you on this Wednesday hump with a fave photo of mind… I would love to have Zilla’s room look just like this one!




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Happy Friday: GapKids Back to Cool

by Cat on August 16, 2013

Just a reminder that the GapKids Back to Cool Event is happening these next two Saturdays! I’ve listed the participating locations below or head over to their FB for more info….hope to see you!  Happy Friday and Weekend everyone!

Event Locations:
August 17 1:00 – 4:00pm
New York: 17th & 5th – 122 Fifth Ave.,  NYC 10011
Corte Madera: 1554 Redwood Hwy., Corte Madera 94925
Sherman Oaks: 14006 Riverside Dr., Sherman Oaks 91423
Chicago: 555 N. Michigan Ave., Chicago 60611
Philadelphia: Walnut – 1510 Walnut St., Philadelphia 19102
Burlington: Burlington Mall – 1 Mall Rd., Burlington 01803
Costa Mesa: South Coast Plaza – 3333 Bristol St., Costa Mesa 92626
Toronto: 60 Bloor St. W, Toronto, ON M4W3B8
August 24, 1:00 – 4:00pm
Los Angeles: The Grove – 189 The Grove Dr., Los Angeles 90036
Glendale: 2111 Glendale Galleria, Glendale 91210
Princeton: 3535 US Highway 1, Princeton, NJ 08540
Philadelphia: Cherry Hill – 2000 Route 38, Cherry Hill, NJ 08002
Boston:  Northshore – 210 Andover St., Peabody 01960
Boston: Natick – 1245 Worcester Rd., Natick 01760
Chicago: 1740 N. Sheffield, Chicago 60614
Chicago: Oakbrook – 533 Oakbrook Center, Oak Brook 60523
New York:  85th & 3rd – 1511 3rd Ave., NYC 10028
Paramus: Garden State Plaza – 290 Garden State Plaza, Paramus, NJ 07652
San Francisco: Walnut Creek – 1139 South Main Street, Walnut Creek 94596
Santa Clara: Valley Fair – 2855 Stevens Creek Blvd., Santa Clara 95050
Toronto: Yorkdale – 3401 Dufferin St., Toronto, ON M6A2T9

Toronto: Square One – 100 City Centre Dr., Mississauga, ON L5B2C9


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Smart Creative Women: Cat Seto

by Cat on May 15, 2013

I feel so fortunate to have met Monica Lee of Smart Creative Women. She is every bit the entrepreneur, positive force and inspiration to creative women that one could think of. Designing Mom Tori Higa first told me of her inspirational site and program where she hosts women from a bevy of creative backgrounds. I absolutely love that she describes it as a place to “discuss the business of creativity.”  I was able to sit down for an online convo with her about my start in my business, new Ferme à Papier line and the Mom,Inc. book. You can view the entire post and interview here. Thank you again Monica for having me on your program!


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Featured Designing Mom: Bonnie Tsang

by Cat on July 24, 2012

One of the talented and inspiring moms from our Mom,Inc. book is Bonnie Tsang…self-taught photographer, single mother and creative spirit. She is an example of my favorite kind of old school “hard work pays off”: shadowing a photographer and slowly learning the ropes…eventually building her skills to lay the technical groundwork that would support her exacting and creative eye. She’ll be posting more visual quotes from Chronicle Book’s Pinterest campaign which I’ll be posting up soon.

Below: a beautiful campaign she shot for Americana at Brand.


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Mom,Inc: Quotes of the Day

by Cat on July 23, 2012

Thought I’d start the week off with some quotes for the day… In continuation of Chronicle Books’ Pinterest campaign, here are some visual quotes from our “Mom,Inc. Book.” Before you let the week take you over, remember two things: to let yourself daydream & do good…

Click to visit our Mom,Inc. Pinterest page!

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