Meet Our Newest Designing Mom: Heidi Yarger

by Cat on January 31, 2011

I know it’s always a fun week when it’s time to announce a new Designing Mom joining us! Heidi Yarger of Spitfiregirl Design joins us as our graphic/web design contributor.  She has been involved with some pretty terrific design projects including fellow Designing Mom Abby Larson’s Style Me Pretty site.  What a talented mama! Read on about Heidi and please help me welcome her to Mom Inc Daily!


My Background & what I do:

Hey everyone! I’m thrilled to be a part of such an amazing bevy of creative ladies….Cat, thanks again for including me!  My name is Heidi Yarger, and I’m the owner of Spitfiregirl Design, a graphic design studio that creates integrated communications – identity, print & web – for for the wedding and lifestyle industries. You may have seen our work here*here*…and here*.

I’ve been a designer for (eek!) 16 years, and a business owner for over 10! Hard to believe but I’ve only had one salaried job my entire career…I always had the gumption to work for myself.  I’m also mother to an amazing little guy…our 10 month old son, Evan.

How about your Family/Work Life?

Ahh, work/life balance…what is that exactly?!? I must admit that I thought it would be a little easier than it actually is. Running a business and having a baby is hard work. My husband is an architect with a big project on his plate, and I’ve got a full work load so figuring out the best way for us to have time together, as a family and ourselves is a work in progress!

Big or Small/your proudest accomplishments
1.  As an entrepreneur
I’m a self taught designer who really worked my way up to where I am now. I taught myself not only design but also how to run a business. I’ve been completely referral-based for the past 3-4 years now and have some big goals for 2011…more on that later!
2.  As a mom
I think my proudest accomplishment as a mom, is just being a mom! I tell people it’s the hardest and easiest thing you’ll ever do. I’m not sure how much I play into this, but I am so proud that Evan is such a fun-loving, happy kid.

3.  As a woman

In 2000 I rode my bike from San Francisco to Los Angeles for the California Aids Ride. To hear me talk about it you’d have thought I did it yesterday…I’m still kind of amazed 😉

Are there any designing moms you look to/are inspired by?
All of them! It would be hard to pick just one because I have such respect for all moms, in particular ones that are also entrepreneurs. I think following your passions is a great gift to your children.

Biggest challenge and greatest reward to being me?
My monkey mind! I’m always coming up with ideas for my business, my clients, my home…there is never enough time in the day to process them all!

Give us a quick rundown of your typical day:
My work days are all about research and design…I feel so lucky that a good portion of my day is spent perusing beautiful imagery for inspiration. I read a TON of blogs (design, wedding, lifestyle) as well as magazines like Lucky, How, Metropolis & GQ. I try to save as much business operation tasks and such for after hours.
We have a nanny who comes to our home Tuesday – Thursday to look after Evan, so those are my hardcore work days. Luckily I have a great home office so it allows me the freedom to see him during lunch or breaks, and also sneak in work during his naps, etc. on the days I don’t have childcare. I usually take Fridays off to spend time with Evan, as well as my fellow mom friends and their kids. It’s a great break for us both!

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{ 5 comments… read them below or add one }

tori January 31, 2011 at 11:01 am

welcome! great interview and great photos! so nice to have you here!

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Erika {Delphine} January 31, 2011 at 1:28 pm

Welcome, Heidi! Lovely to have you with us : )

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jill January 31, 2011 at 2:37 pm

Love the mustache look on your little boy!

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Heidi January 31, 2011 at 2:46 pm

Thanks ladies! so happy to be a part of such a creative group of women!

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simplygrove January 31, 2011 at 7:36 pm

Welcome welcome!!! Evan is ADORABLE!!

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