Thank you to all who attended our book party at West Elm last evening! And onto some exciting news today…our Mom, Inc. video trailer has released! It debuted on Babble.com via Gabrielle Blair of Design Mom. Hope you enjoy!
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I’m more than flattered to be included in Casa Sugar’s “When Motherhood and Design Meet” post! Kathryn Ireland, India Hicks, Deborah Needleman, my co-author Meg and more inspiring mothers? Please pinch me. But then again, the mothers that we had interviewed for the book imbued this very same feeling…that no matter who we are, we belong in this community of mothers as a collective. Thank you Casa Sugar! Click here for the full post (or mine and Meg Ilasco’s)…
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Designing Mom Shinmin tipped me off to this paperlicious site with a tongue twister of a name, Non-Dairy Diary. If you want to download and make this paper cuckoo clock click here!
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by Designing Mom Heidi Yarger
As I sit nestled amongst the redwoods, waging a mental copy war against myself in trying to write my website copy, I thought I’d take a break and continue my little journey of rebranding Spitfiregirl Design. Over the next 2 months I’ll be sharing more tips and insight into my rebranding journey…I hope you’ll join me in my journey, and share YOUR tips as well!
In case you missed tip 1, see here.
Tip 2: Treat yourself like a client
When you embark on a big project like a website or brand redesign, it’s best to make a plan. That means taking all your coffee-stained notebook pages, random sticky notes and those awesome aha! ideas you get in the shower, and creating a list of actionable items, with deadlines. For some, a business plan* is in order. In my case, I created my branding “bible”…er…binder. Yup, a lovely linen clothed binder houses all of my company’s hopes & dreams.
Inside you’ll find sections for Strategy, Finance & Operations, Inspiration, Identity and Web Design. It’s a catch-all for my ideas, inspiration and vision for Spitfiregirl. But to be successful you need to take it a step further….treat yourself like a client.
Giving your project the same priority and professionalism you would to a client is paramount if you don’t want to loose your way. To help keep me on track, I use Basecamp. In fact, I use this project management program for all of my clients. Just as I would for a paid project, I created a hefty number of action items and milestones, with dates attached. So if I happen to miss a deadline, Basecamp is there to remind me. It’s also great for collaboration with any vendors you are using along the way.
* tip 2.5 Write a business plan
Right before I formally started Spitfiregirl Design in 2000, I attended The Renaissance Center and completed their Business Planning and Advanced Marketing Classes.
The end result of each class was a solid business & marketing plan. If you’re in the Bay Area, I highly recommend checking them out!
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It’s been a quite a week…I am down to three single brain cells. I am convinced of it. But I’m really excited about sharing an upcoming feature that will include Zilla and myself very soon with all of you! Here’s a little behind the scenes of when he requested the makeup artist to “poof” him like me. Oh I can’t wait to drag this out when he’s 17 and dating…
Happy Friday and weekend everyone!
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