Biz How To: Funding

by Cat on November 22, 2011

by Designing Mom Ryan of Tin Parade

Hi Mama’s.  I am lucky to have an amazing women as a friend , Nada Jones, who has been a great help to me in starting and growing my and Kristen’s  business of children’s party goods. I told you about her last year when I was event planning for her Live the Dream Expo (for women entrepreneurs), and I will give you a heads up on that event when it happens early February next year. But I wanted to share with you her idea for my business partner (fellow designing mom), Kristen Gara and I do raise much needed funds for phase two of our party goods business.

For phase two we want to start selling wholesale to stores across the country (not just on our website) and we need to make a huge product order of our brand new designs to do that.  Nada Jones suggested we try a Kickstarter Campaign.  If you aren’t familiar (she had to explain it to me too), it is an online platform for creative people to raise money for creative projects only.  So you submit your project and hope to be accepted.  We were accepted because we are a design duo creating unique, freshly designed party goods.

The idea is that people can give money to your project and walk away with awesome stuff that they totally want. So they are never JUST giving money to a cause (although helping someone with their dream will also feel great).  And, they don’t get a share in your company or revenue’s or anything like that, so don’t be nervous. What they get is up to you as the campaign manager. We are giving away party goods and to certain backers we are also going to send them the actual new designs/products as soon as we have them in our hands, so even before they are in stores.  The tough side is that if you don’t reach your funding goal (ours is $8,000) you will not receive ANY funds!

I have heard some people sort of shop on Kickstarter because you really can find some innovative products.  It might be a good option for you if you are having trouble coming up with the funding for your new venture or don’t want to use all of your personal money. Check out our campaign and if you are so inclined and want some great party stuff, go ahead and send some love in the form of a pledge. We will greatly appreciate it as you can imagine. Wish us luck!

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